Reputation and influence
07Influencer Marketing
Influencer marketing in Iraq: choosing the right influencers for the brand, contracting them, managing the content they publish, and measuring what it brought back. For brands that want to be talked about by people their audience trusts, with a budget spent on numbers rather than fame.
What the service covers
Three pillars
01
Audience and engagement audit
Before any contract we check the influencer's audience: where they are, their ages, and real engagement against follower count, so the budget is not paid for numbers that never reach your customer.
02
The right influencer for the brand's audience
An influencer who resembles the brand's customer and speaks their language, whether one large account or several mid-sized specialised ones, depending on the goal: broad awareness or direct sales.
03
Return tracked with discount codes and custom links
A discount code or a dedicated link for each influencer, so we know exactly who brought the enquiries and orders, and move the budget to whoever delivers.
Our Methodology
How we deliver it
01
Campaign plan
The goal, the audience, a shortlist of audited influencers, and the budget
02
Approval
You approve the influencers, the messages and the budget before any contract
03
Delivery
Contracts, the brief to the influencer, content review before publishing, and publishing follow-up
04
Report
Each influencer's results in numbers: reach, engagement, enquiries and orders through the codes and links
FAQ
Questions about
the service
Are influencer fees part of YARD's fee?
No. Influencer fees are set per campaign and shown to you before contracting; the management fee is separate.
Can you choose influencers from specific provinces?
Yes. We choose by the brand's geographic audience, in Baghdad or any province.
Who reviews the influencer's content before publishing?
YARD reviews it with the brand against the agreed brief, leaving room for the influencer's own style so the content stays natural.
Let's start
Start with the right influencer
Tell us about your project and what you need, and we will arrange an intro session.