Brand and production
04Logo and Brand Identity Design
Logo and brand identity design for brands in Baghdad and across Iraq: the logo, colours, type and visual elements, and how they are applied to everything that carries the brand's name. For a new brand starting in Iraq, or an existing brand that needs an identity to match its current size.
What the service covers
Three pillars
01
Brand positioning and strategy
Before drawing anything we answer the basic questions: who the brand is for, what sets it apart from its competitors in the Iraqi market, and the feeling it should leave. The logo comes from these answers, not before them.
02
Logo and a complete visual system
A logo that works in Arabic and English, small and large, on screen and in print, with a colour palette, type and visual elements that make every later design part of one family.
03
Identity guidelines for every touchpoint
A document that explains how the identity is used: spacing, forbidden uses, and applications on posts, print, signage and packaging, so any designer who works with the brand later keeps to it.
Our Methodology
How we deliver it
01
Session and questionnaire
Understanding the brand, its audience and competitors, and agreeing the scope of applications
02
Visual direction
First proposals for the direction, you choose before the details
03
Design and development
The logo, the visual system and the applications, with review rounds agreed in the proposal
04
Handover
Logo files in every format, the identity guidelines, and applications ready to use
Related work
Brand identities,
from the logo to the street
JEYI
Taxi and delivery app, brand identity
3HOMES
Real estate consultancy and marketing, brand identity
Plan X
Football analysis show, identity and studio
ANORA
Home fragrances, identity and packaging
The Legends Hub
Food, coffee and board games, identity in two editions
Ain Al-Saqer
Engineering services, brand identity
FAQ
Questions about
the service
How long does an identity take?
It depends on the scope of applications and the speed of reviews; the schedule is set in the proposal after the intro session.
Do I get the open logo files?
Yes. The logo is delivered in every format needed for print and screen, with the identity guidelines.
Can you build an identity around an existing logo?
Yes. The visual system, the guidelines and the applications can be developed around an existing logo when the logo holds up.
Let's start
Start with an identity you are known by
Tell us about your project and what you need, and we will arrange an intro session.